Performance Marketing
Meta Ads, Google Ads, and YouTube advertising campaigns for businesses across India. Accountable performance marketing with transparent reporting and real results.
Most paid ad spend in India is wasted.
Running Meta or Google Ads without the right strategy, targeting, and optimisation burns budget on audiences that will never buy. Many Indian businesses have spent money on paid advertising and seen no return — not because paid ads don’t work, but because they were set up by people who did not understand the full picture from strategy to conversion.
Why businesses choose CODECCO
Is this right for you?
This service fits businesses in one or more of these situations.
Businesses wanting to generate leads online
You need a consistent flow of enquiries from online channels and want to use paid advertising to create that flow.
E-commerce businesses
You sell products online and want to scale with profitable paid acquisition.
Businesses that have tried ads without results
You have spent money on Meta or Google Ads and seen little or no return. We will audit what went wrong.
Companies launching new products or services
You are launching something and need immediate visibility while organic channels develop.
The detail of this service.
Here is exactly what you get when you engage CODECCO for performance marketing.
Meta Ads (Facebook & Instagram)
Campaign strategy, audience research, creative briefs, ad setup, and ongoing optimisation on Meta platforms. From brand awareness to lead generation and direct conversion campaigns.
Google Ads (Search & Display)
Search campaigns targeting people actively looking for what you offer, plus display campaigns for brand awareness and retargeting. Keyword research, ad copy, bid management, and Quality Score optimisation.
YouTube Advertising
Video ad campaigns on YouTube for brand awareness, product demonstration, and performance objectives. Script briefing, targeting setup, and performance management.
Retargeting Campaigns
Converting website visitors and app users who did not convert on their first visit. Pixel setup, audience segmentation, and creative tailored to different stages of the buying journey.
How we work on this engagement.
Every engagement follows a structured process so you always know what happens next.
Audit & Goal Setting
Reviewing any existing campaigns and establishing clear KPIs — cost per lead, ROAS, or CPA targets based on your business model.
Strategy & Creative Brief
Developing the campaign strategy, audience approach, and creative direction before any budget is spent.
Campaign Launch
Setting up campaigns with proper tracking, pixel installation, and conversion event configuration.
Optimisation Period
The first 30 days involve active testing and learning. We optimise aggressively based on data.
Reporting & Scaling
Monthly performance reporting with clear attribution and recommendations for scaling what is working.
Related work.
Ready to get started?
Tell us about your project and we will send a proposal within 48 hours.
Get in touch →Performance Marketing FAQ
Effective Meta Ads campaigns typically require a minimum monthly ad spend of ₹15,000–20,000 to generate enough data for meaningful optimisation. Google Ads varies significantly by industry and keyword competition. We will give you a realistic budget recommendation based on your goals and market.
We cannot guarantee specific ROAS or lead volumes because these depend on factors outside our direct control, including your offer, landing page, and market. We guarantee transparent management, regular reporting, and a genuine effort to maximise your return on every rupee spent.
You do, always. We set up campaigns under your business ad account or manage an existing account. If you ever stop working with us, you retain full access and ownership of everything.
We charge a monthly management fee based on the complexity of the engagement. We do not take a percentage of ad spend — this avoids the conflict of interest that creates pressure to increase budgets regardless of results.
Let’s discuss your performance marketing requirements.
No sales pitch. No pressure. Just an honest conversation about whether we can help.